You're spending and can't tell what's working
The dashboard says the campaign is fine. The bank says otherwise. Usually that's a tracking problem, not a creative one.
Ads that answer to one number
Meta, TikTok and Google campaigns built backwards from what a customer is actually worth to you — not from what looks good in a screenshot.
- Management from $600/mo
- Two weeks of testing before we scale
- Month to month, no lock-in
Before you buy anything
This is for you if
You've been burned by an agency before
Big reports, small results, and nobody could tell you the cost of acquiring one customer. Fair reason to be sceptical of us too.
You have something that sells and want more of it
The best case for ads: a proven offer, a known margin, and a reason to pour fuel on it.
The work
What we actually do
Offer and angle testing first
Small budget, several angles, before we scale anything. Most failed accounts scaled a losing offer faster.
Creative production
Static, UGC-style video and motion — made for the feed it's running in, not resized from a flyer.
Tracking set up properly
Pixel, conversions API and event mapping. If the data is wrong, every decision after it is wrong too.
Audiences and retargeting
Cold, warm and lookalike, with the retargeting that quietly does most of the converting.
A monthly report you can read
Spend, cost per acquisition, return on ad spend and revenue. One page, no filler.
Pricing
Management fees
These are our fees. Your ad spend is separate and goes straight to the platform.
Launch
$600per month
Best for: First serious campaign
- One platform
- Tracking and pixel setup
- Up to 4 creatives a month
- Offer and angle testing
- Monthly report
Scale
$1,200per month
Best for: Spending and ready to grow
- Two platforms
- Full tracking and conversions API
- Up to 10 creatives a month
- Retargeting and lookalikes
- Monthly report and a call
Performance
$2,500per month
Best for: Serious budgets under pressure
- All platforms
- Landing page and funnel testing
- Unlimited creative iteration
- Weekly optimisation
- Weekly reporting and a monthly review
Not sure which? Describe the business and we'll tell you which one you actually need — including when it's none of them.
Step by step
How a campaign runs
-
01
We work out what a customer is worth
Everything downstream is judged against that number. Without it, we're all guessing politely.
-
02
Tracking goes in first
Pixel, events, conversions API. We don't spend on an account we can't measure.
-
03
Two weeks of testing
Several angles, small budget. We find the winner before we make it expensive.
-
04
We scale what worked
And we tell you on the monthly call when something has stopped working, with the numbers open.
Straight answers
Questions people actually ask
Is my ad spend included in the fee?
No. The fee is what you pay us to run it; ad spend goes directly to Meta, TikTok or Google from your own account. You keep ownership of the ad account and can see every shilling of it.
What's the minimum I should spend?
Below roughly $300 a month in ad spend, testing takes too long to be useful and you'd be better off putting the money into content or the offer. We'd tell you that rather than take the retainer.
How long before it's profitable?
Plan for two weeks of testing before we scale, and a full month before the numbers mean much. Anyone promising profit in week one is describing luck, not a process.
What if it doesn't work?
We say so on the monthly call with the data in front of us, and we change the approach or the offer. Retainers are month to month — nothing keeps you in something that isn't returning.
Ready when you are
Tell us what you sell and what a customer is worth. We'll tell you honestly whether ads are your next move.
Free 20-minute audit · Fixed prices in writing · Month-to-month, no lock-in
The rest of the system
Works better together
Each one stands alone. Run two and the second gets cheaper to make work.